If you are reading this page means you care about SEO. SEO is a way to execute digital marketing strategy, but it's so important that we make it fall under a standalone category. SEO service aims to put you in a better position when people search you on search engine like google. Few aspects of SEO you need to carefully analysis by yourself before you make your decision. Check it out.

Everything is about searching

How many times you can remember the exact domain name of your service provider, and visit their website directly by typing the domain name in the browser address bar? Nowadays, people search business, services and products more than directly typing a website address to get what they want.

That is why search engine, like Google, Bing, become stronger and stronger, because people are demanding it. You could be hating those search engines personally, because they are violating privacy and try to get your data and make profit from it. However, it won’t change the fact that your customers or potential clients are approving to you via those channels, and you can even get more customers by adopting search engines recommendation, rules and algorithm. As long as your business needs customers or people to visit, no matter you are a private company or non-for-profit organisation, SEO is always a thing you can’t bypass it in digital world.

Banner seo

A longer lasting result than Ads

You may already know that SEO aims to improve your rank on the search result to guide more people clicking your website. Moreover, the search result without tagged as “Ads” is telling a story your website content is matched to the search query, at least the search engine thinks so. By years of advertising bombing on the Internet, people have less and less believing on “Ads” and have much more knowledge to identity it is an “Ads”, or not. Unlike browsing from social media, people make a search on a web search engine usually have a bit of intention for formal research on what they are looking for. Users are more vigilant to “Ads”, because no one wanted to be fooled on what they are trying to learn or making a serious choice. However, most users have no patience to read the result after 10 pages. That means you needs your trustable result listed within 10 pages, in most cases within 2 pages of search result. Getting higher rank of native search result means higher changes for Uncle Sam choose your business.

An attractive place to start

You can’t make an omelette with breaking eggs. Before you are actually investing on SEO, you must have a website. A customised built and fully self-managed website is a preferred platform to conduct SEO. And no, it's not possible to SEO your Facebook page, in case you are wondering.

If your current website is out dated or very messy or loads very slow, the first thing you need to do is upgrading your website, because people will leave immediately when they land on your website. we called that type of situation a bounce. When you have a bounce rate higher than 50%, that's your cue to upgrade or optimise your website. Otherwise, your SEO budget will be wasted.

One more thing to consider is user experience to your site. Simple layout for first impression and users should have the option to choose to learn more or just get a general idea for your business. This is something SEO can improve, but it will affect the final result of your SEO investment.

In DigiBite Studio, we will review your website before conducting any SEO actions, no matter performance or content wide optimisation. We will speak to you whether your site is ready to do SEO. If it's not, we will suggest necessary improvement before we provide any SEO service to you.

Content is the King for Sustainable SEO

If someone told you Google can make your rank higher by paying them commission under the table without changing content, those guys are usually fraud or hackers. Do not get it wrong, search engines like Google and Bing, will never compromise on accuracy to get the best result for what users are searching. They are consistently putting tons of resource and innovating new technologies to get the result that is users exactly looking for, and prevent those “tricks” or “bots” for a higher rank.

Seo content

You may have heard ‘keywords copywriting’ or similar concepts. It is true that you can rank pretty high by creating sentences using targeted keywords you are trying to promote. However, it is still important to make your content human readable and attractive for your users. People are not machines, we read and understand things differently from computers. More users reading your content means that search engines, like Google, thinks your content is what the user wanted and prove that they are doing good work to find you. Search engine will learn that your content is suitable for similar queries for this keyword. From that, both you and the search engines can get more exposure by increasing your rank. It is a positive feedback loop to keep your rank in a desirable position.

Slow but healthy

Unlike advertising which can bring you traffic instantly, SEO is a long term process to build your solid online presence. Usually, you won't be expecting any short term results like few months. However, a successful SEO result can benefit your business even you don’t put much effort afterwards. In other words, it lasts much longer than advertising, which you will lose traffic instantly as soon as you don’t spend on paid “Ads”. Also, a good SEO can lower your budget on advertising, in terms of “CPC” (Charge Per Click), because search engine thinks your content is good enough to encourage users to deal with you as a “safe” and “win-win” option for search engine, rather than hurting their own reputation to bring you customers, same logic as previous discussion.

Therefore, DigiBite Studio required all our clients to sign up for SEO at least THREE (3) months after the website is passed for previous auditing and review. There are “tricks” to cheat ranking, but we are only doing a sustainable service and following rules established by search engines.

Seo slow health

FAQ

We have covered some information on the previous section. In general, you will need a website that you have access or can give us access to. Your website should be functioning correctly and easy to interact and designed attractively to keep your users stay on your site. We have a one-off SEO auditing service, which will provide with charge before anyone signed up on our SEO service. In addition, you will need to determine that you are ready to do this long-term, at least THREE(3) months. SEO, unlike advertising, it will take at least three months to come up a tangible result.

First, you are required to have a one-off SEO auditing service with us, which is $200(ex GST) and we will send a report of your current website performance in SEO and general performance. If the auditing result showed that the website is ready to do SEO and you are willing to sign up SEO with us, we will offer $100 (50%) rebase for the auditing service to your SEO plan. Our SEO plan is starting from $300(ex GST) per month, depends on amount of works and promoted keywords difficulty. You are required to sign up our SEO plan for at least THREE(3) months, as we explained in the previous, that SEO is a long-term process to find out the result. Your SEO plan is included for Monthly Digital Presence Report, which is summarised all your digital presence performance with us. You are looking for a minimum investment for $1000(ex GST), including rebase from auditing, in three months.

Yes and No. it depends on the level of control of your website we have. That is why you are required to take our SEO auditing service first. We can only provide copywriting and content creation service to you, if we have limited access to your website. Technical optimisation requires us to review your website codes, used software and hosting capacity, which may significantly increase your spending. We recommend you stick with your existing website development team to do optimisation. Of course, you can ask us to take over the hosting, even rebuild your site. Feel free to talk to our team to get a solution that is suitable for you.