How many times you can remember the exact domain name of your service provider, and visit their website directly by typing the domain name in the browser address bar? Nowadays, people search business, services and products more than directly typing a website address to get what they want.
That is why search engine, like Google, Bing, become stronger and stronger, because people are demanding it. You could be hating those search engines personally, because they are violating privacy and try to get your data and make profit from it. However, it won’t change the fact that your customers or potential clients are approving to you via those channels, and you can even get more customers by adopting search engines recommendation, rules and algorithm. As long as your business needs customers or people to visit, no matter you are a private company or non-for-profit organisation, SEO is always a thing you can’t bypass it in digital world.