However, it won’t change the fact that your customers or potential clients are approving to you via those channels, and you can even get more customers by adopting search engines recommendation, rules and algorithm. As long as your business needs customers or people to visit, no matter you are a private company or non-for-profit organisation, SEO is always a thing you can’t bypass in digital world. Meanwhile, the chances for a customer to make a purchase is similar for most mature businesses, increasing traffic to the place will provide a higher absolute number of sales to the business. It’s same theory in commercial real estate that rent is higher in crowded place and the store can potentially have more sales than a low-density area. SEO is the opportunity to get a better position in the digital mall, and it may not as costly as a crowded store in the shopping centre.