Get Your Business Ranking Where It Belongs

SEO, short for Search Engine Optimisation, uses a whole bevy of tools to get your website appearing on Google's coveted first page in the search results. By some distance, it is the most powerful marketing form that a small or medium sized business in Hobart can use

The reasons for this is due to both the unique way in which people use the internet, as well as the ROI that such a marketing strategy offers:

94% of internet users who use Google will not go past the first page during their search.

The remaining 6% that do go past will have an increase in trust risk for any websites that appear.

Websites that do not appear highly will spend vastly more on advertising than those that do.

Overall, websites without it struggle to be found. This in turn means that enquiries will be harder to obtain, and online sales will be more difficult to make. SEO, therefore, can be considered more of a safeguard. It will also mean that your website can work for you, rather than it being the other way around.

So, this all sounds like a real vote winner, doesn't it? The way it works, however can be quite complex. It involving writing in a way so that Google can understand what your business does, and networking so that your website is trusted. SEO also promotes accessible design, making your website always presentable, easy to read, and easy to use.

Which is where we come in.

DigiBite Studio is a dedicated SEO company in Hobart. We have over a decade's worth of experience working with small-to-medium sized businesses both here in Hobart and across Tasmania. Our team was there when SEO was starting to emerge, and know what needs to be done to get your business up at the top.

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Creating a stunning website for you and your brand

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Building a digital space that is truly yours

Digital Marketing

Reach new and established customers effectively

Social Media Marketing

Engage with your loyal audience

How SEO Works

To explain how it all works, it is better to explain it as a blueprint. In this blueprint, there are essential guidelines that allow you to build the foundations for a very healthy online business in Hobart. The guidelines can be modified as such, just as long as the spirit of the blueprint is not left behind.

This blueprint can be broken down into four distinct parts, each of which help your website to grow. These four areas are, in order of contribution:

  • Content writing - highlighting keywords that will be vital for your business.
  • Development - clean coding allows for search engine crawlers to find you easily.
  • Meta titles and descriptions - aiding in the overall navigation of a website.
  • Backlinking - making sure only trusted and responsible websites link to your business.

The essence of search engine optimisation is to have you ranking highly for keywords that are most likely to drive traffic to your website.

Keywords are leading phrases that people type into Google's search engine and every day. Website developers, of which we are, is a keyword itself, so too is pizza restaurant in Hobart. Think of keywords as how you describe what you do to those that ask what your business is about.

Keywords are by far the most important part of any SEO campaign in Hobart. Everything done is aimed at having your website rank high for selected keywords. From meta titles and descriptions (what shows up in browser tabs), to general writing to make sure these keywords are displayed.

One SEO area that doesn't focus so much on keywords are backlinks. A backlink is essentially just a link from one website to another. Every site will have its own score as to how reputable it is. The aim here is - yes, you guessed it - having more trustworthy links to you, something especially important nowadays.

Seo slow health

Explaining Our SEO Process

Whenever our highly experienced SEO team in Hobart get a new project, they follow a tried and trusted process.

Research

Research is key when it comes to the digital world, and SEO is no different. To get a better understanding of what needs to be done for you and your business, our SEO team will need to:

  • Analyse your competitors to see what they are doing well and what they aren't doing well. Then from here, see if there is any area for growth for your business moving into these areas.
  • Analyse your industry as a whole to determine appropriate wording and messaging. This is vital to make sure your website comes across as an expert in your field.
  • Analyse your own website to see which parts will need improvement to meet Google's standards. This helps to get your website up to scratch quickly, and to know what needs to be done overall.
  • Analyse your website's traffic data to see historically how users have interacted with your brand. Potential growth areas and user behaviour on your site helps to fine tune the overall project.

All this information collected from this will help our SEO team in Hobart to come up with a strategy that works for you. More importantly, it will be one that is heavily tailored to the overall goals of your business.

Strategy

As you could probably imagine, there are numerous ways to peel an onion when it comes to formulating a strategy, of which SEO is no different.

Whilst the information gathered prior will help to formulate the strategy, implementing it is another task altogether. This requires experience and a unique know-how of what to do and when which we possess.

Further revisions upon this strategy can and will occur over time. This is driven both by technology and user behaviour, as well as Google's updates to their algorithm. Oh yes, they do that as well!

Monitoring

SEO unfortunately is not a plug and play approach. It does require a consistent monitoring process and a safe pair of hands to ensure that it continues to deliver for you.

Our SEO Hobart team keep a keen eye on the goings on with your campaign. We will fine tune where necessary, and react swiftly to any changes that Google may impose.

This watchful eye continues eternally. Even if the campaign's main goals are achieved, there still must be some form of monitoring to ensure that the website holds onto rank and traffic.

Frequently Asked Questions

You won't like this answer, apologies in advance: it depends on the project.

Brand new websites with no digital history can sometimes be easier to work with and quicker to showcase results. Older websites may require a bit more work and time to get it even up to scratch, let alone delivering regular traffic.

In any case, your project manager will inform you about their timeline and expected results, given all of the information that they will have.

Our SEO team do not concern ourselves with Bing and covet Google. The reason for this is that 94.4% of internet users across the country, including Hobart, use Google. For us, this is case closed on the search engine wars.

Whilst ranking for your own business name is a good start, it's also the lowest bar to clear. Focusing only on your brand can potentially harm your strategy further down the track.

Unless you are quite a large and well known company, the chances of potential customers knowing your name are next to none. What's more, you could be missing on critical keywords that could be delivering new users each and every day to your business' website.

All of our SEO strategies are customised, and start from $500 per month excluding GST.

Whilst this may seem quite a price to pay on a recurring basis, a website without it will require spending on other advertising to have it receiving similar traffic. Such pricing to achieve these results would be well over $500. What's more, it wouldn't be able to provide you with the "consistency guarantee" that SEO offers.

Content writing is an essential part of what they do, so much so that without it, our SEO team can't achieve their best results.

We do not charge for content writing or copywriting for those who do sign up. This means that, not only can you be rest assured that you won't get any further bills for writing tasks, but also that your website will always be fresh. This helps to keep it new for keen eyes across the internet.

Everyone in the digital industry is aware that SEO can be often hard to gauge for the average person. By and large, a lot of its work is hard to discern by the naked eye, judged only by traffic numbers and rankings.

We are no different, which is why we've gone to great lengths in our monthly reporting process to detail everything that is happening around your strategy. We're also aware that things can change quickly. So, if it's ever determined by us that it may not be right for you at any given time, we'll let you know right away and list out alternatives for you.

Let’s Get Your Website Ranking High Together
Contact Us

Thank you for reading our lengthy page on all things SEO, and we hope you got some good information out of it. If you wish to talk to someone in our team about formulating your own strategy, please do feel free to fill out the enquiry form below. You can also send us an email or give us a bell on the old telephone.