To explain how it all works, it is better to explain it as a blueprint. In this blueprint, there are essential guidelines that allow you to build the foundations for a very healthy online business in Hobart. The guidelines can be modified as such, just as long as the spirit of the blueprint is not deviated from.
This SEO blueprint can be broken down into four distinct parts, each of which vary in how much they contribute to a healthy campaign. These four areas are, in order of contribution:
Content writing - highlighting keywords that will be integral to your business
Accurate development - clean coding allows for search engine crawlers to find you easily
Meta titles and descriptions - aiding in the overall navigation of a website
Backlinking - making sure only trusted and responsible websites link to your business
Now, we can almost hear the noise of a lot of people screaming “Woah, where did all these new words come from?” from here, and this is where SEO’s importance becomes critical.
The essence of SEO is to have your brandranking highly for keywords that are most likely to drive traffic to your website.
Keywords, for those unaware, are leading phrases that people type into Google’s search engine and every day. Website developers, of which we are, is a keyword by itself, so too is pizza restaurant in Hobart. Think of keywords as how you describe what you do to those that ask what your business is about.
Keywords are by far and large the bread and butter of any SEO campaign in Hobart. Everything done is to have any particular website ranking for selected keywords, from meta titles and descriptions (what shows up in browser tabs, such as the one you’re using now), to general copywriting to make sure these keywords are displayed predominantly.
There is only one area that does not focus on such a granular analysis of words is backlinks. A backlink is essentially just a link from one website to another, and each will have its own score as to how reputable it is. The aim of SEO is - yes, you guessed it - having more trustworthy links to yours, something especially important in this day and age.